The Purple Owl Dispensary is a woman-owned adult-use legal cannabis dispensary in New York State catering to a suburban population. The client aimed to establish a brand that would be inviting to older, female, and inexperienced cannabis consumers. Key ideas included traditional, down-to-earth, homey, warm, comfortable, and nature.

Branding & Identity

The client provided concept owl illustrations that were the basis for the final mark. Several typefaces and color schemes were evaluated before the brand elements were finalized.

Web Design

Design began with an exploration of textures and the creation of original illustrated elements. These were used to craft a home page concept. The home page concept was not implemented in full, but some of the graphic elements and textures were incorporated into other work.

Print Design